When starting an eCommerce business, it's important to spend the first 30 days building the foundation of your marketing. This involves taking the time to research and understand your target audience, so that you can create effective marketing campaigns that resonate with them.

Without a solid foundation in place, you may struggle to identify your target audience or develop messaging that speaks to their needs and desires. This can make it difficult to create effective marketing campaigns that drive results.

I’ve dived into the step-by-step details below:
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1.  Research New Customer Avatars And Angles.
2. Develop Creative For Each Stage Of The Funnel
3. Implement A Full-Funnel Facebook Ad Strategy
4. Test Everything
5. Conversion Rate Optimization

Read the details in the full Guide.

In today's highly competitive advertising landscape, it's essential to create thumb-stopping creatives that capture your audience's attention. This means crafting unique creatives for each level of traffic in your marketing funnel and speaking to customers differently based on where they're at in their journey.

For example, someone who has viewed a product may require a different approach compared to someone who has only watched 3 seconds of a video. By addressing each individual at their stage in the funnel, you can tailor your messaging to their specific needs and emotions.

The goal is to provide information that will ultimately lead to a sale. To achieve this, you can experiment with Facebook's video creation tool and test different video templates to see which ones drive the most conversions.

Overall, creating unique and effective creatives is essential for standing out in today's crowded advertising space. By tailoring your messaging to each individual stage of your marketing funnel, you can capture your audience's attention and drive sales for your eCommerce business.

In the first 30 days of your eCommerce business, you would have been experimenting with different target audiences, creatives, and messaging to find out what works best for your brand. By the time you reach days 30 to 60, you should start to see some results and get an idea of what's working for your business.

For instance, you may find that certain target audiences are responding better to your ads, or that specific creatives or messaging are driving more conversions. It's important to keep track of these insights so that you can optimize your Facebook Ads campaign and scale what's working best.

As your website continues to attract more traffic, you may notice that your website's conversion rate has improved compared to when you first started. This is a good sign, as it means your website is becoming more effective in converting visitors into customers.

During days 30 to 60, you can start to focus more on scaling what's working well for your business. This could involve increasing your ad spend on well-performing ads or expanding your target audience to reach more potential customers.

Overall, days 30 to 60 are a critical time for your eCommerce business, as it's when you start to see some results and can start scaling your advertising efforts to grow your business.

See more in the full guide.

After successfully scaling your ad campaigns, it's time to move on to the optimization phase. This is where you need to identify the ads that are not performing well and cut them out, while keeping and scaling the ones that are bringing in positive results.

When analyzing your campaign data, it's best to look at data from the past 7 days and 3 days. This will give you a better understanding of how your campaigns are performing and how they're trending.

However, keep in mind that the iOS14 update may not show you all the sales that your ads have generated. To get a more accurate picture, you should compare the data from your ad account to your bottom line.

See more in the full guide.