In the first 30 days of your eCommerce business, you would have been experimenting with different target audiences, creatives, and messaging to find out what works best for your brand. By the time you reach days 30 to 60, you should start to see some results and get an idea of what's working for your business.
For instance, you may find that certain target audiences are responding better to your ads, or that specific creatives or messaging are driving more conversions. It's important to keep track of these insights so that you can optimize your Facebook Ads campaign and scale what's working best.
As your website continues to attract more traffic, you may notice that your website's conversion rate has improved compared to when you first started. This is a good sign, as it means your website is becoming more effective in converting visitors into customers.
During days 30 to 60, you can start to focus more on scaling what's working well for your business. This could involve increasing your ad spend on well-performing ads or expanding your target audience to reach more potential customers.
Overall, days 30 to 60 are a critical time for your eCommerce business, as it's when you start to see some results and can start scaling your advertising efforts to grow your business.See more in the full guide.