Real Estate Coach
Helping people reach financial freedom by teaching them how to profit from real estate.
The client is a veteran in the commercial real estate industry. He’s been a real estate investor for over 30 years and a mentor for 25. His high ticket program teaches new investors how to get started and how to flip commercial properties for a profit.
He wanted to increase his authority in the US market and promote his course to those looking to generate passive income through commercial real estate
The client already had a VSL to strategy session funnel when he first came to us. The goal was to keep the cost per booked call under $200 while selling prospects into his high ticket program.
Understanding the avatar is what makes ads profitable today. We did a thorough research on his avatar and used this information to create our ads and creative assets. To maintain lead quality, a timer was added to the call to action button on the VSL page. This ensured people watched the VSL before booking a call.
To scale his reach further, we launched a free 5 day challenge. The goal of this offer was to generate leads under $20. Leads were sent into an email sequence where they were nurtured with the intention of transitioning them into his high ticket program.
We launched another funnel, a 2 day virtual summit. After assessing data from previous months summits, we realized prospects from this offer were more qualified and thus more likely to buy his high ticket program. This allowed us to scale budgets confidently. We also did held a virtual summit every month to capitalize on this opportunity.
For all his funnels, we used his lead audience and purchasers data to generate high quality lookalikes. We kept costs down by testing all audiences thoroughly before scaling them with lowest cost and manual bid campaigns.
Developing an effective strategy played an important role in creating success for this client. Here are the results of our marketing efforts:
Return On Ad Spend
Helping people live an unstoppable life.
This life coach is considered a role model in her space! She shares how an unfortunate circumstance in her past shaped how she lives life today. Through her courses and mentorship program, she is a beacon of hope for women who want to live a deeply rich and meaningful life.
Grow her authority.
She has a large organic following on social media. She wanted to build her personal brand by monetizing her following and attracting new customers.
The client already had a number of courses created with other experts in her space. With the help of previous sales data, we were able to determine which course had the most purchases. We used Facebook ads to drive purchases to her funnel and increased AOV by upselling customers with other products.
As her offer saturated, we went back to the drawing board to figure out how to scale further. Her next offer was a high ticket 90 day mentorship program catered towards moms and their daughters. Her previous customer data and email list were crucial towards this offer's success. We created targeted lookalikes from these custom audiences and used Facebook ads to drive traffic to her funnel. Prospects were directed to a VSL with a call to action to book a call. What was surprising to see - Videos didn’t perform as well as static images of her with a clear description of the offer. With other clients, their cost per booked call average out at $200. For this client, her cost per booked call was $50.
Her mentorship program was a huge success among her audience. She has completed 2 cohorts so far and these are the results of our marketing efforts:
Return On Ad Spend
Business Loan Broker
Helping people reach their financial goals by teaching them how to start their own lending business.
The client is an owner of a seven-figure business lending company and an adviser to thousands of people. He realized that numerous people wanted to become a part of the business loan broker industry but didn’t have enough money to hire people like him. He provides his clients with a framework on how to get started even if they dont have background experience in marketing, selling, and business.
He wanted to increase his authority in the US market and promote his course to those looking to generate passive income by becoming a business loan broker.
The client already had a VSL to strategy session funnel when he first came to us. The goal was to keep the cost per booked call under $200 while selling prospects on his high ticket program.
We spent the first few weeks understanding his avatar, their pains and desires and relied on this research to inform copy for our ads. We didn’t have any direct response videos from the client, so we created our own by having our creative team create 2 mins videos from his VSL. To generate more enagagement on his ads, we even incorporated some memes. This was a huge success. These ads were consistently bringing in booked calls under $200 and did not fatigue for a very long time.
When we were given the greenlight to scale, we increased budget by implementing manual bid campaigns. We even split tested his VSL to increase funnel conversions and ended up driving his cost per booked call further down.
By focusing on creating engaging ads and creating consistency between ad and landing page, we were able to generate high quality leads. His campaign results are as follows:
Return On Ad Spend
E-Commerce Store Management Services
The company helps people launch and scale their business on Amazon, Walmart and Facebook Marketplace. They take care of all daily operations, allowing their customers to focus on parts of the business they love.
The company wanted to launch in the US market with the intention of getting people to book calls with their sales team to learn more about the opportunity.
For this company, we wanted to avoid tire kickers so our messaging had to be on point. We focused on simple offer ads as well as ads which aligned with the pain point of somebody who is actively seeking a passive income stream.
Our first priority was to find profitable audiences to scale. We followed our testing process and identified lookalikes as the best performing audiences. As we put more spend behind the account, we narrowed our targeting to men aged 35+.
We identified images were out performing videos by a huge degree. This allowed us to create variations of winning creatives and doubled our success leading to an increase in call booking volume.
Anyone who had engaged with the experience was served a retargeting ad with a message from the founder. We personalised the messaging here allowing customers to get to know the founder and the company.
By tweaking the customer experience and leveraging the power of the platform, we were able to drive cost effective leads and encourage people to book calls.
Return On Ad Spend
Automobile Surface Protectant
Bootstrapped and built on a true American foundation of hard work, the brand believes in offering a quality product line, and exceptional customer service. They became known for helping customers get the most head-turning shine and rock-solid protection on their vehicles, in half the time.
To efficiently scale up its marketing efforts, the brand wanted us to implement our testing process to generate more brand awareness and boost online sales at the same time.
For this brand, we focused on identifying the right message that would get people to click.
Since the brand has been heavily advertising on Facebook, this allowed us to test multiple custom audiences.
We used Facebook videos ads to run highly targeted and personalised campaigns to increase sales from new, potential and existing customers. The campaigns ran to the US market and targeted a broad audience of men and women aged 18 or older. The centerpiece of the campaign was a 20 minute video which featured the product alongside its competitors. In this ultimate torture test, the brand came out as a winner and won the heart of 1.7M viewers.
The brand also had a ton of influencer and user generated videos. We tested these creative assets during the course of the campaigns, optimizing as we went along to favor the videos that performed best.
Our campaigns left a lasting impression among the American audience with sales pouring in at high volume. Running on both Facebook and Instagram, the campaigns earned the following results:
Return On Ad Spend
Solar Lighting Solutions
Superior solar powered lighting for homes.
This US brand offers upgraded outdoor solar powered lighting that is well designed and affordable for consumers. These superior lighting products can be used for homes, cabins, boat dock or anywhere additional lightings is needed.
The brand wanted to distinguish itself from its competitors by reaching out to consumers in the US using carefully crafted messaging that drove engagement and ignited sales.
To increase sales in the US, we rigorously tested various ad creative options against interest based audiences before zero in on those that performed the best.
Our initial research of the brand was fruitful as it allowed us to craft compelling copy that would effectively nurture interest and intent. Our Facebook and Instagram ads targeted home owners, farm owners and people interested in outdoor lighting in the US.
We installed the Facebook pixel on their online store to learn more about the behaviour of website visitors. We then used information from the pixel along with dynamic ads to automatically promote products to people based on the pages they viewed on the website.
By meticulously planning and testing ad creative to ensure it was relevant to the brands audiences, we successfully attracted potential customers and encouraged them to take action. The campaigns earned the following results:
Return On Ad Spend
SXV exists to help entrepreneurs achieve their dreams. Since day one, our mission has been focused on providing expert guidance and support to businesses looking to scale their operations and drive profitability.
Our approach is centered around strategy, which means we take a holistic view of each brand we work with, analyzing every aspect of their customer acquisition, conversion, and retention processes to identify areas for improvement and growth.
Our team of experts works closely with each client to create a customized plan of action that deliver measurable results. Whether it's increasing website traffic, improving conversion rates, or boosting customer loyalty, our goal is always the same: to help our clients achieve their marketing goals and take their businesses to the next level.
At SXV, we believe that success is a journey, not a destination. That's why we're committed to building lasting relationships with our clients, supporting them every step of the way as they navigate the ever-changing landscape of digital marketing.